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We specialize in thoughtfully planned travel for couples and groups celebrating life’s most meaningful moments—honeymoons, romantic getaways, custom group travel, and European Christmas market experiences.

Escape the Ordinary: Explore, Dream, Discover

WELCOME TO SALTWATER TRAVEL COMPANY

A Boutique Travel Agency 

Saltwater Travel Company is a boutique travel agency based in Lincoln, California, owned by travel advisor Lori Crittenden. We plan custom European itineraries, ocean and river cruises, all-inclusive vacations, and hosted group experiences for busy professionals, couples, and friends. Our specialties include European Christmas markets and adults-only group adventures designed around local culture, great food, and memorable experiences.

Lori Crittenden

HI THERE!

I´M LORI AND I´M SO GLAD YOU'RE HERE

Custom Travel & Group Experiences Worth Talking About

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Hi, I’m Lori, founder of Saltwater Travel Company, a boutique travel agency based in Lincoln, California. I help busy professionals, couples, and groups turn their travel ideas into thoughtfully planned vacations—with the details handled and room to enjoy the experience.

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For the past five years, I’ve planned custom European itineraries, ocean and river cruises, all-inclusive getaways, and hosted group adventures. My specialties include European Christmas markets and bringing people together through shared interests, local culture, great food, and memorable experiences.

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Before becoming a travel advisor, I spent 15 years running my own wedding planning business. That experience taught me how to coordinate complicated logistics, listen closely, and make each celebration feel personal—skills I bring to every trip I plan.

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Whether you’re exploring Europe as a couple, celebrating with friends, or joining one of my hosted groups, I’ll help create a trip that fits your priorities and gives you stories worth telling.

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Member of ASTA: American Society of Travel Advisors

Member of CLIA: Cruise Lines Internation Association

California Seller of Travel: CST 2089491-50 / KHM TRAVEL GROUP

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A few of the Certifications that I hold:

  • Costa Rica Destination Specialist

  • Hawaii Destination Specialist

  • Los Cabo Destination Specialist

  • Belize Destination Specialist

  • Princess Cruises Academy

  • AMA Waterways Acadamy

  • Collette Tours Academy

  • Viking Cruise Academy

  • Group Cruise Specialist

  • Group Tour Specialist

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350+

 TRAVELERS SENT ON  VACATION 

5+

 YEARS OF 
TRAVEL EXPERIENCE 

200+

 WORLDWIDE TRAVEL PARTNERS 

GLOBAL BRANDS WE PARTNER WITH

AmaWaterways
Classic Vacations
COLLETTE Tours
Atlas Ocean Voyages
Viking Cruises
CIE Tours
Princess
Pleasant Holidays
Seabourn
AMResorts

Our Services

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1

Custom European Travel

Explore Europe with an itinerary designed around your interests, pace, and priorities. From Italy’s food and wine to Ireland’s castles and European Christmas markets, we coordinate hotels, transportation, and memorable experiences so you can enjoy the journey.

Every detail handled for you.

2

Group Travel & Hosted Adventures

Bring your own friends, family, or community—or join a Saltwater Travel hosted trip.

 

We plan group experiences around shared interests, celebrations, and incredible destinations, handling the logistics so you can focus on connecting, exploring, and having fun.

3

Cruises & All-Inclusive Getaways

From European river cruises and Alaska sailings to adults-only resorts in Mexico and the Caribbean, we help you choose the right experience for your travel style. Enjoy personalized recommendations and coordinated travel details for an anniversary, a getaway together, or a well-earned break.

The Benefits of Working with a Travel Advisor

Your Time Is Valuable.

Your VacationDeserves Expert Planning.

Between work, family, and everyday commitments, finding time to research and coordinate a vacation can feel like another job. Saltwater Travel Company provides personalized travel planning and concierge services for busy professionals, couples, and groups.

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With five years of experience as a travel advisor and a 15-year background in wedding planning, founder Lori Crittenden brings expert guidance, attention to detail, and thoughtful coordination to every itinerary. From custom European vacations to cruises and all-inclusive getaways, she helps you choose experiences that suit your interests, pace, and budget.

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Beyond flights and hotels, concierge travel services can include dining reservations, spa appointments, private tours, airport transfers, and special celebrations—bringing the details together so you can enjoy your time away.

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Expertly planned. Personally tailored. Every detail, thoughtfully handled.

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Personal Travel Concierge

Your vacation should reflect your interests, pace, and priorities. Saltwater Travel Company creates personalized itineraries for European vacations, cruises, all-inclusive getaways, and group travel.

 

Travel Concierge services can include dining reservations, spa appointments, private tours, and transfers—bringing thoughtful details together for a trip that feels distinctly yours.

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Time Savings

Your time matters. Let an experienced travel advisor handle the details—from choosing the right hotels and experiences to coordinating reservations and transportation. I bring the expertise and attention your vacation deserves.

 

Skip the endless browser tabs and hours of research. I’ll bring your plans together so you can focus on enjoying your time away.

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Travel Connections & Added Value

Our travel partners help us connect you with carefully selected hotels, cruise lines, local guides, and memorable experiences.

 

Select bookings may also include preferred amenities, upgrades, or special offers, subject to availability. Every recommendation starts with what matters to you.

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Monthly Newsletter

Join us to explore exciting group travel opportunities and stay updated with the latest travel news. Sign up for our Monthly Newsletter to never miss out on any adventure!

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READY FOR YOUR NEXT VACATION

3 STEPS TO YOUR NEXT BEST VACATION

1

CONSULTATION

Clients are invited to schedule a complimentary consultation session to facilitate our understanding your preferences and aspirations, laying the groundwork for a collaborative journey towards fulfilling your vacation dreams.

2

PLANNING

Together, we begin the planning phase, meticulously curating every aspect of the vacation, from accommodations and transfers to dining options, excursions, and activities, ensuring a personalized and unforgettable experience.

3

ENJOY

We assist with all the planning aspects, ensuring that every detail is meticulously arranged for the your convenience and enjoyment. This allows you to relax and savor your vacation experience without concerns, knowing that everything has been expertly taken care of.

READ THE BLOG

Vacation Ideas & Inspiration

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Where to next

These are just a few of the many destinations we send our clients to

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Such a Wonderful Experience!

We used Saltwater Travel Company to book our trip to Europe. Everything was planned out perfectly and our family really enjoyed a stress-free vacation!

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BEN & CARLY

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